Great Fundraising Organizations is being launched to fundraisers at events around the world.

The multiple events, all of which include an education element from author Alan Clayton, are appropriate, given that the book is packed with case studies and interviews with fundraisers around the world.

Here are some hightlights from the launch events. The books at both initial launches sold out very quickly, so if you’d like the author to sign your copy we recommend you order a copy beforehand and bring it with you.

London, UK, 17 February

The London book launch was kindly hosted by SSAFA in the City of London.

Alan Clayton presented more truth-bombs to a room filled with 80 charity leaders and experienced fundraisers.

He was joined by Jane George , Director of Fundraising & Marketing at RNLI, and Emma Malcolm, Director of Fundraising & Marketing at Macular Society. Each of them shared their lessons in using Great Fundraising principles to drive remarkable growth at their charities.

Oslo, Norway, 12 February

Great Fundraising Organizations was launched to fundraisers in Norway at the Oslo headquarters “living room” of Dekode, Fundraising World’s digital partner, and with support from nonprofit CRM specialists ProFundo.

Alan Clayton presented some “truth-bombs” from his Great Fundraising experience – blunt lessons learned from hundreds of case studies, presented with his practical and humorous style.

He announced that there would be a Great Fundraising Masterclass in Scotland, specifically for Norwegian fundraisers, in February 2026 in partnership with Dekode.

For fundraisers in Norway, the ‘Great Fundraising Organizations’ book is available from ark.no:

Dekode’s CEO Hillevi Rostad shared key lessons from the presentation via LinkedIn:

💪 that purpose is BOSS in fundraising

🏢 the blockers of growth in fundraising in a NGO is largely due to internal issues (organizational structure, lack of focus, leadership, company culture etc)

🌍 that you are not begging for money when fundraising, you are giving people the chance to help make a difference

📖 and a bunch of other things (buy the book)

Alan Clayton was joined in the presentation by Denise Kohn-Aguilera from WWF and Eva Heggesvik from Norges Blindeforbund, sharing their stories.

Communication and Fundraising Director at WWF Norway Ina Therese Toften congratulations her team on being cited as a Great Fundraising Organization in Alan Clayton’s presentation at the Fundraising Norway conference and in his book.

Posting on LinkedIn Line Fauske-Ilstad at Red Cross Norway said:

“Thank you so much for a great Fundraising Conference today Fundraising Norge ! I went home with new inspiration, knowledge and new acquaintances, in addition to chatting with old acquaintances. Just as it should be! I also got the book for Alan Clayton himself (thanks to good Marius Granholt !) which for me was the highlight today…”

Helsinki, Finland, 11 February

The book launch was part of a masterclass from Alan Clayton. Eighty people from over 30 nonprofits and foundations attended.

The event was made possible by the support of Salla Saarinen of Radical Soul.

Karoliina Nivari, director of domestic cooperation at Finnish Evangelical Lutheran Mission (Suomen Lähetysseura (Felm)), shared her key lessons from the event:

• Don’t believe in the superiority of your organisation, but humbly identify with the donor
• In addition to risk management, the board must be able to dream and set growth targets
• Communications and donor marketing must be managed separately as they serve different purposes and require different skills
• The ability to summarise the mission and appeal to emotions is essential for fundraising growth

More country launches of the book

• 17 February: London, UK
• 18 February: Loch Lomond, Scotland
• 12 March: Dublin, Ireland
• April (date to be confirmed), Amsterdam, Netherlands